Landing Pages

Landing pages are an essential tool for small business owners looking to convert leads in their digital marketing efforts. They can be considered as the first spoke in the digital marketing web, a foundation that can support the rest of your digital marketing efforts. In this blog, we will explore why landing pages are important, what they are, and what elements are needed to convert leads. We will also discuss how Solution Builder, a small business technology architect, can assist in the building of landing pages.

Why are landing pages important?

Landing pages are an important tool for small business owners because they can help to increase conversions and drive sales. According to a study by Unbounce, businesses that use landing pages see a 55% increase in leads. This is because landing pages are designed to guide visitors through a specific call-to-action (CTA), such as signing up for a free trial or downloading a whitepaper.

What are landing pages?

A landing page is a standalone web page that is designed to capture contact information from visitors. It is typically separate from the main website and is used for a specific campaign or promotion. For example, a small business owner might create a landing page for a new product launch or a limited-time promotion.

What elements are needed to convert leads?

To convert leads, a landing page must have several key elements. These include:

A clear and compelling headline: This is the first thing that visitors will see and should be designed to capture their attention and encourage them to continue reading.

A strong and specific CTA: This is the action that visitors are being asked to take, such as signing up for a free trial or downloading a whitepaper.

A form to capture contact information: This is typically a short form that asks for basic contact information, such as name and email address.

Social proof: This can include customer testimonials, case studies, or statistics that demonstrate the value of the product or service being offered.

A clear and simple design: The landing page should be easy to navigate and understand, with a clear and simple design that is easy on the eyes.

Solution Builder and landing pages:

Solution Builder is a tool that can assist small business owners in the building of landing pages. It's an easy-to-use platform that allows users to create professional-looking landing pages without the need for coding or design skills. It also includes several pre-built templates that can be customized to fit the specific needs of a business. Additionally, it allows for A/B testing, which is a great way to optimize the landing page and increase conversions.

In conclusion, landing pages are an essential tool for small business owners looking to convert leads in their digital marketing efforts. They can help to increase conversions and drive sales, and they should include a clear and compelling headline, a strong and specific CTA, a form to capture contact information, social proof, and a clear and simple design. Solution Builder is a useful tool that can assist small business owners in creating professional-looking landing pages without the need for coding or design skills. By utilizing landing pages and Solution Builder, small business owners can take their digital marketing efforts to the next level and convert more leads.