What are UTMs?

Video tutorial below

Hey there! If you're a business owner trying to figure out where your website traffic is coming from, or you're running a marketing campaign and want to track the sources of your leads, then you need to know about UTM parameters.

UTMs are special tags you can add to the end of your website URL that let you track where your website traffic is coming from. With UTMs, you can see which social media platform, email campaign, or even a specific ad led to a visit to your website.

If you're not familiar with UTMs, don't worry, it's not complicated. And Solution Builder can help you set up UTMs with confidence. By tracking your marketing campaigns' sources, you can determine which channels are most effective and adjust your marketing strategies accordingly.

Some best practices when using UTMs include keeping your tags consistent across all marketing channels, using clear and descriptive names, and testing your links to ensure they work properly.

UTMs are an easy and effective way to track your marketing efforts and understand where your leads are coming from. So, give it a try, and let Solution Builder help you set up UTMs with confidence.