What are Parameters

When you see a URL with a question mark and a bunch of weird-looking characters following it, you're seeing URL parameters in action. URL parameters are used to pass data from one source to another via the URL. They're an essential part of web development, and developers love them because they allow for dynamic and personalized content to be served to users.

As a small business owner, you can benefit from using URL parameters to track and analyze traffic to your website. By using tools like Google Analytics, you can track where your traffic is coming from and adjust your marketing strategy accordingly.

At Solution Builder, we use URL parameters when developing new applications to make sure that we're collecting the data we need to create the best possible user experience. By using parameters, we can track user behavior and optimize the application based on that data.

If you're interested in learning more about URL parameters and how they can benefit your business, check out our blog on the importance of UTMs for marketing and sourcing. In the meantime, here are some best practices for using URL parameters:

• Keep them short and descriptive

• Don't include sensitive information in the parameters

• Use only alphanumeric characters in your parameters

• Make sure your parameters are properly encoded

Overall, URL parameters are an essential tool for web development and online marketing. By using them effectively, you can create a more personalized and engaging user experience for your customers.